Matt Pyke is based in Sheffield from his studio 'Electronic Cottage'. He is well established in the design industry with huge clients such as Nokia, Audi and the London 2012 Olympics. He is experienced in art direction and excels at creating fascinating concepts using modern technologies. He has interactive work which has been displayed in galleries in an art format. The 'Second Nature' piece is a program which reacts to sound to create tree like images. The colour sound and shape are all determined by the sound it receives. this lecture was interesting for me as it made me think about the concepts of my work before the visual. I can sometimes rush on in a project before giving it enough time to fully resolve the idea which could potentially get a better result. He is very ambitious and with each project tries to create something which hasn't been done before similar to how a fine artist would work.
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