Today we had the pleasure of having not one but two lecture/talks from the well established designer Jonathon Barnbrook. He was incredibly captivating and at times hilarious. His 'no bullshit' approach to the lecture made sure the attention of every person in the room was kept. He was full of interesting anecdotes from his time working with the likes Damien Hirst and David Bowie.
What was even more interesting than the big names in his stories was his actual advice. At times going against the advice we are used to hearing, he talked about personal choice, moral obligations and the power of opinion. He reminded me of some of the most important reasons I am in design and love it so much. He talked about how he has a human moral code which determines what clients he will work for. He gave the example he was doing work for adbuster when 'Coke' came calling for his work. As he was at the time making an example of the consumer brands which shape are world with adbusters, he felt it would be hypercritical to work with them even with the tempting large pay checks.
He showed us a sample of his work which showed he clear interest in world issues, human right and other social issues. He has an incredible skill for creating typefaces and graphic compositions. He was extremely inspiring and at times controversial. I loved it.
He second lecture was more personal. He took the chance to take us all back to basics. Teaching us the rules we may have overlooked. He told us you cant create a successful design unless you have fully understood the problem of the brief. He took us threw a power point presentation to look at the stages of breaking down the brief and not just running to the end creating a basic design outcome. The advice was very constructive, I will take it on board and use it to improve my designing skills.
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