This is a ASOS brief trying to promote the online shopping store to men. I wanted to create a voice in the work to appeal to men. I came to the conclusion a large proportion of men dont see shopping as a luxury but more of a hassle. I haven't been happy with the project so far, it is becoming a difficult design problem. I have explored colour and shape to see if I can create a style which works. I have also worked on creating some interesting copy to sell the brand to men.
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