I am currently working on a competition brief for 'asos' the online clothes company. The brief is to make men aware of the company and its attributes and make them interested in using the website. I have tried to connect the brand to men by creating neon signs with the type as seen in takeaways. Home delivery, piping hot brands, fresh styles etc. I think it would appeal to men. I am struggling to create a neon sign look I am happy with.
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